Jonathan Casper
associate professor of sports management
Description
Studies sport and the natural environment and how to integrate sustainability efforts into organizational operations, marketing and fan engagement. Works to leverage sport events as informal educational settings and influence sustainable behavior change. Works extensively with collegiate athletic departments, professional sport teams, and corporate sponsors on implementing and evaluating strategic sustainability efforts. Also studies sport participation and health, focusing on the psychological factors associated with sport participation and how these factors relate to recruitment and retention of sport participants.